At Attwells Solicitors, we’re not your typical TikTok sensation, but we’ve had an incredible journey on this social media platform that we’d like to share. I’m Elizabeth Hendry, the head of social media at Attwells, and I’m excited to take you behind the scenes of our unexpected success on TikTok.
A Different Approach to Recruitment:
When we started our TikTok journey, we never imagined it would lead us to where we are today. Initially, I created the account with a simple goal in mind: to recruit potential new employees and connect with people from diverse backgrounds. Little did we know that TikTok would become a pivotal part of our recruitment strategy.
Beyond Recruitment:
Our journey on TikTok extended beyond our initial goals. Yes, we did receive a surge in job applications and increased interest in apprenticeships, which was fantastic. But the unexpected benefits were even more heartwarming.
Our TikToks brought our team closer together, creating a happier and more enjoyable work environment. The positivity and camaraderie among our staff have been immeasurable. Additionally, we were pleasantly surprised to find ourselves nominated for the ‘Best Early Talent Recruitment Campaign‘ at the esteemed People in Law Awards.
Meet Our Stars:
What truly makes our TikTok journey special is the active participation of our team members. Even our managing partner, Nick Attwell, got in on the fun with his entertaining dance moves. I can’t help but smile when I think about it.
Nick Attwell shared a humorous story about his newfound TikTok fame: “I have a 19 and 20-year-old who are both impressed and thoroughly embarrassed by their dad being on TikTok. I was recognised by a young apprentice who came up to me at a networking event and said, ‘Are you Nick from TikTok?’ and he said I’d like to come and work for you and do TikToks.”
Stephen Attwell, with his background in amateur acting, embraced the opportunity to shine on TikTok. He expressed, “I’ve enjoyed the opportunity to resurrect my previous amateur acting career as I used to do a bit of drama back in the day. I really enjoy working with my director and agent Libby. It certainly makes work a lot more fun. It’s brought a new direction to my life that I never would have believed possible.”
Our TikTok journey at Attwells Solicitors is a humble reminder of the unexpected places life can take you. What started as a recruitment strategy evolved into something far more profound—a way to connect with a broader audience, boost employee morale, and earn recognition in the legal industry.
We didn’t set out to become TikTok stars, but we’re grateful for the journey we’ve had and the lessons we’ve learned along the way. Our story serves as a reminder that even traditional firms like ours can find new and exciting ways to connect with our audience and embrace the changing times.
So, if you’re considering trying something new at your workplace, remember that success can come from unexpected places. We certainly never expected to go viral on TikTok, but here we are, grateful for the experience and excited to see where the journey takes us next. To find out more, read our feature in the East Anglian Daily Times https://www.eadt.co.uk/news/23822601.ipswich-law-firm-attwells-solicitors-became-viral-tiktok/ or visit our TikTok account: https://www.tiktok.com/@attwellssolicitors
