While many people are decorating Christmas trees and wrapping presents, some homeowners might be wondering if it’s a good time to put their house on the market. The answer is yes! Contrary to popular belief the festive period is an excellent time to list your home for sale. In this blog, we will delve into all the reason why listing your home now is a great idea and how many studies have shown a surge in people actively looking for homes on Boxing Day.
Many sellers wait until spring or summer to list their properties as they believe this is the best time, however there is a surge in potential buyers in the Christmas period. Not only this but many sellers wait and so there is less competition as buyers have fewer options to choose from, your property is far more likely to stand out and attract serious buyers.
Those who are actively looking for homes in the festive period are often highly motivated buyers. They may be relocating for work, experiencing a change in their family situation or other pressing reasons to find a new home quickly. Studies show that the number of divorces increases in December and January as couples have more explosive disagreements and many couples stay together for the festive period as they feel they must show a positive image for their friends and family. After the pressure of presents and family gatherings is over, some couples no longer want to be together. One reason why the divorce rate may be so high around Christmas and New Year’s is likely because many people who have come to this decision see the start of the new year as an opportunity for change.
Studies have shown that there is a significant increase in online property searches on Boxing Day. This trend may be attributed to individuals and families spending time together during the holiday break and discussing their housing needs and plans for the upcoming year for instance upsizing or downsizing. Right Move recorded its busiest-ever festive period last year, with buyer demand up by 23%. Â Rightmove reveals that the period between Boxing Day and the New Year was its busiest on record for home-mover activity, as both prospective buyers and sellers make it their resolution to move in the new year.
Many people view the start of the new year as a fresh start and want to start the new year off right. By listing your house in December, you allow buyers to envision beginning the new year in their new home. This psychological advantage can be a powerful motivator for prospective buyers.
To conclude, there are so many compelling reasons to put your home on the market. Less competition, motivated buyers, emotional appeal and increased online activity all make this season an attractive time to sell your home. By capitalising on the holiday spirit and Boxing Day’s online property search surge, you can increase your chances of finding the right buyer and making a successful sale. So, don’t hesitate to put your house on the market during the most wonderful time of the year!
